Each project shows the same core approach: strong structure, thoughtful UX decisions, and clear outcomes for users and teams.
meets you in the moment,
stays with you across time
Case study 01
B2C · 0→1 AI companion
Designed a psychology-grounded AI companion that meets users at the moment of activation and guides them, over time, toward self-love.
A 0-to-1 iOS app grounded in Polyvagal Theory, IFS, and Self-Compassion research—built for the 30-second gap between trigger and regret.
ExploreTest Builder
Case study 02
B2B · Healthcare · SaaS
Designed and launched a guided setup flow that helped sign on three new labs to date.
A 0-to-1 feature that lets laboratory managers configure and launch new diagnostic tests, without engineering support.
ExploreCase study 03
B2C · Consumer · AI
Designed the experience to support customer growth and acquisition, making DIY guidance easier to adopt so more people could start and finish projects in the product.
An AR and AI-powered iOS app built from scratch for DIY enthusiasts.
ExploreI am a product designer focused on turning complexity into clarity. I work end-to-end from discovery to shipped experiences, collaborating closely with engineering and product to build useful products people can trust. I am always hungry to stay relevant in the rapidly evolving world of AI design. With a bachelor's degree in psychology, I approach product decisions through a thoughtful, human-centered lens.
Focus
0-to-1 product design and high-ambiguity problem solving
Strengths
Complex workflows, information architecture, and interaction design
Collaboration
Deeply cross-functional with PMs, engineers, and domain experts
Approach
Research-informed decisions, fast iteration, and polished delivery